The True Religion Buddha Fest was a vibrant two-day brand pop-up and pool party set in a desert oasis. This lively activation was packed with features that captured the spirit of Coachella.

Attendees enjoyed an amazing gifting suite filled with exclusive True Religion merchandise, as well as an interactive screen printing booth, ensuring each guest left with a one-of-a-kind new addition to their wardrobe. The event boasted a stacked DJ lineup, keeping the energy high throughout the weekend. Guests had numerous photo opportunities to capture their experience, with stunning backdrops and creative setups.

Adding to the fun, a branded ice cream truck served up delicious treats, providing a refreshing escape from the desert heat. The True Religion Buddha Fest was a perfect blend of fashion, music, and fun, creating a memorable oasis in the midst of the festival.