Taste of Amatitán
Producer
The Taste of Amatitán program was designed to transport attendees to Casa Herradura, the birthplace of Herradura tequila, creating a multi-sensory experience that immerses guests in the heart of where Herradura is made.
This program not only elevated brand awareness among a diverse group of media, content creators and members of the trade, but also built lasting connections through storytelling and education to target market’s across the US.






















