To kick off Coachella weekend in style, Paper Magazine hosted the Paper Playground, an exciting and immersive event filled with DJs, live performers, and a host of engaging activations from a slew of notable brands, creating an electric atmosphere and setting the tone for a memorable experience.

Guests enjoyed numerous photo moments with creative and eye-catching backdrops, ensuring that every attendee could capture their festival look. The event also featured live performance art, complimentary food trucks and plush lounge seating - a little something for everyone!

This unique blend of entertainment and engagement made the Paper Playground a must-visit destination to start Coachella weekend.